Your digital partner.

It means I take care of everything to do with your work online, the way a partner would: I decide what is needed, build it, keep it going and earn when you sell. You stay the face and the expertise, and I handle the rest.

If you need a website to run yourself afterwards, you are better off looking for a developer, because I only work as a partner. It can happen, though, that a website is enough for your project: in that case I build that and work on it every month.

For as long as we work together. It is the fixed base and it doesn't run out with the website, because the website is only the beginning and the work carries on every month.

Yes, hosting and the domain, which you pay separately and which stay in your name. If you already have them you buy nothing new and we move the data onto what you have. My work to build everything is covered by the monthly base.

If we decide to run them, you pay the advertising budget separately, directly to the platform. Usually we get there much later, once everything else is set up and working, because paying to bring people in only makes sense when something is ready to welcome them.

We decide it by talking, once I understand how you earn. It needs something measurable, like sales of a course, a digital product or bookings that come from the website. What it applies to and how much, we work out together in a call before we start.

Because that way my income only grows if yours does. Someone paid a fixed fee has an interest in delivering, while I care about you selling, and that is why I work on your project as if it were partly mine.

No, and if you try, you'll notice within a few months. Every week there are new videos and lessons to turn into articles, shorts and emails, the platforms change their rules, the automations need checking and the numbers need reading to see where to move the work. What gets set up once is the structure; clients come from what you put into it every month. That is exactly what the share is for: I only really get paid if you keep selling, and if you sell little one month, my share drops along with yours.

Yes, because the €300 covers the work I do every month, and that work is there even when sales don't come. In slow months I usually work more, because that is when you see what to change. The share is zero when you don't sell, so we split the risk of a quiet month.

You can, and for many people it is the right choice. The trouble is what happens after delivery: a website left alone stops bringing clients within a few months, and people who work with people rarely have time to write, edit videos and look after emails every week. If you have that time, a one-off job costs you less. If you don't, you are left with a nice website nobody finds.

Partly, yes, and it is worth trying, if only to see how much work goes into it. AI writes quickly, but someone has to decide what to publish, where and when, connect the website to the list and the course, check that everything works and notice what isn't paying off. I use AI every day to do all this faster, and the time I save goes into your project.

You can tell me everything about yourself, and in fact I need it. The decisions about how you present yourself are mine, though: colours, copy, structure, what to publish. It is the condition the partnership rests on, and you judge the result by whether it works.

You tell me and we talk about it, because understanding what doesn't convince you helps me know you better. If you find you want to decide every time yourself, though, the delegation doesn't hold, and at that point it is more honest to part ways.

I don't work to deadlines and I don't promise numbers by a date. Building a presence that brings clients takes months of steady work, which is exactly why I work as a partner.

Pay every month on the agreed date, reply to me on WhatsApp when I need a decision or some material, and create your content, videos, posts or audio, in the best form you can manage. From there I prepare the copy and graphics, so they speak in your voice.

If you are willing to wipe everything, the name too when needed, then yes, and we start again from scratch. Fixing half a brand while leaving the rest as it is is a different job, one other professionals do better than me.

Yes, to build faster and with fewer mistakes, and I'm the one steering it. The copy always starts from what you say, and I reread every piece before it goes out.