Marco Munich

About me

Marco Munich

Digital & Marketing Automation Specialist

Digital problem solver

I started out as an advertising graphic designer and photographer. Since 2019 I have been building the online presence of people who work with people, from positioning and content to the website, automated newsletters and paid online courses, and I have written four books and more than 230 articles on the subject.

Download my CV (PDF, Italian) How I work with clients

How I work

When there is a goal, I find a way to get there. If that takes something I don't know yet, I like learning it on the job: deeply enough to do it well, without waiting to know everything before I start. I love experimenting and I don't promise never to make mistakes: I approach work, and life, by trial and error, and it is the only way I know to reach the solution.

Experience

  1. Personal branding consultant and web developer

    2019–present

    Freelance

    • Online positioning and content strategy for coaches, counsellors, therapists and holistic practitioners, with copywriting, ghostwriting, newsletters and online courses.
    • Clients in coaching and consulting include Luca D'Alessandro, Stefano Scialpi, Alberto Sturiale, Valentina Russo and Hannele Behm (yoga and coaching teacher).
    • Four books on content marketing, meaning how to present yourself as you are, without a mask, and more than 230 blog articles since 2019.
    • Until 2025, complete WordPress packages with the Thrive Themes suite, managed end to end from the CMS to the cart and payments; since 2025, custom Astro websites built with Claude Code, with technical SEO and optimisation for AI search engines.
    • Flagship project (2026, seven months): the entire digital infrastructure of Valentina Russo, a BG5 consultant (Human Design for business), with a CMS-based website and automatic publishing, a blog with two editorial lines, technical SEO and structured data.
    • In the same project, the path from the online calculator to automated emails on Brevo and on to the course paid through Stripe, with AI built in through the Claude API and Instagram publishing through the Meta API.

  2. Professional photographer

    2013–2019

    Freelance

    • Weddings, events, industrial and sports photography.
    • For a time alongside Daniele Scarpi, director of photography for film.

  3. Advertising graphic designer

    2009–2013

    Fiera di Vicenza (Vicenza trade fair)

    • Advertising campaigns for the fairs, including Abilmente, Hunting Show, SpazioCasa, VicenzAntiquaria and Gitando.
    • Signage, photography during the fairs and support in organising the events.

  4. Earlier experience

    2004–2008

    Sample photography for Bottega Veneta / Unopiù advertising agency in Thiene / photojournalist for Sport Quotidiano / official photographer for the AC Milan clinics for Camp2000 / photo shoot for the City of Vicenza / web designer at e-quo in Padua / teacher of advertising graphics at the Carlo Anti institute in Villafranca di Verona, for ASS.FOR

Skills

Web
WordPress and the Thrive Themes suite, HTML, CSS, JavaScript, PHP, Astro, Vite, Tailwind, Grav CMS, Git, GitHub Actions, Netlify, Cloudflare
Digital marketing
personal branding and content marketing, technical SEO and structured data, email automation with Brevo, copywriting, online courses and payments with Stripe
Artificial intelligence
Claude Code and the Claude API, agents and automations, semantic search with Supabase
Graphics and photography
Photoshop, Illustrator, InDesign, professional photography

Education

Advertising communication
Diskos, two-year course, 2008
Advertising graphics technician
Istituto B. Montagna, Vicenza, 2003

In short

  • Vicenza, Italy
  • Born 19/01/1983, 1.45 AM
  • Native Italian speaker, English B2
  • Driving licence, own car

Books (in Italian)

What the books are about (Italian)

Let's talk

Write to me at consulenza@marcomunich.com, or download my CV as a PDF and keep it.

Download my CV (PDF, Italian)